Finally, a sports car is coming into the Indian market. A majority of automobile manufacturers have always shunned away from introducing a high speed, high performance sports cars in the country mainly owing to the road conditions and the driving sense of the consumers here. In spite of the large consumer base, a number of companies have been reluctant to tap its potential as a sports car market.
Currently there are a handful of people in India who own sports cars with special permits. Also buying a sports car is a tedious process with many of them having to import the car from other countries. The Chevrolet company which staged a big exhibition to announce its entry into the Indian market did not put up the corvette for test drives, though initially the company did think about selling it. The conditions of the roads with the low ground clearance did not allow it to be feasible. Also majority of the drivers are rash which could lead to a large number of accidents
Some automobile manufacturers have showrooms for their supercars in The national Capital. Some companies like Lamborghini ands Porsche do not have many showrooms according to the number of cars sold. There is not a large market for supercars and sports cars in India. This is mainly du e to the expensive nature of sports cars which limits the purchasing power.
This trend is slowly changing with more number of Indian consumers becoming powerful buyers. The market for supercars is growing and this is the best time to launch the supercars in our country. Now, with a number of luxury cars an d companies making their way into India and the large amount of development in infrastructure, Mc Laren is looking at India as a potential launch ground for its new MP4-12C sports car. The car is a full carbon fiber body. Mc Laren are the pioneers in carbon fiber technology introducing the, material in their F1 cars primarily. The sheer strength and the robustness of the material makes it more suitable for using in the sports cars. The car is a two seater with a mid mounted engine and it is the best in terms of quality design and styling.
The car is not aimed at good mileage. The engine on this vehicle pumps out 600bhp and has a top speed of over 200moh. The car is created by completely using Mc Laren technology with no parts or components from other vehicles or companies. The car uses the Mc Laren F1 technology both in terms of engineering and design, it has been designed to promote maximum aerodynamics and minimum air resistance. The car is also rumored to come into the Indian market with a speed limiter initially.
The company is aiming at the Indian youth segment many of whom are interested in fast and stylish cars. The two seater mode l is not very economically viable to the Indian population but the market demand is shifting towards more expensive and stylish goods. The Mc Laren MP4-12C is all stet for a launch by early 2011 and the sales are to go through established retailers by mid 2011.
Posted by: bittoo | April 16, 2010
Sports Car for India
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Posted in Consumer, Consumer Protection